Could video games replace advertising?

According to the BBC, we now have technology that will let gamers virtually log in to real race tracks, during real races, and compete against pros from the comfort of their crumb-scattered couches. Not with real cars – yet – but with the real-time visuals and literally-laser-sharp accuracy, you probably won’t know the difference. Of course, gamers will pay (and probably well) for this privilege.

360 degree view from the LASERCAR OF DEATH. (That's what I'm calling it for now.)

360 degree view from the LASERCAR OF DEATH. (That's what I'm calling it for now.)

Now imagine this scenario: Real-time AR pro sports become insanely popular, not to mention profitable for the network. Pretty soon, it’s more profitable than the ad buys, because an unlimited number of players can join in – but only a limited number of ads can be played during the race. Soon, the networks cater to the gamers instead of the advertisers, and the ol’ Goodyear Blimp goes the way of Balloon Boy’s entire middle school social life.

Of course, this doesn’t depend on TV actually making it that far (which it won’t) – sports events will always be streamed live somewhere. And they’ll always need sponsors.

In totally different news, why isn’t NASA using this technology to map and explore other planets? Come on NASA. Get it together. I wanna race some Mars rovers!!

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