I was wrong. As it turns out, conversations are just another kind of experience. I will now be using the term “experience economy”.
I like it better.
Joseph Pine on what consumers want | Video on TED.com.
Contributors
The conversation economy, part 2: there is no conversation economy
This entry was posted in advertising, augmented reality, Experience Design, games, process, social media, web design and tagged brand engagement, conversation economy, culture, entertainment, experience economy, social gaming, user interface, user-generated content, video games, web design. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.
One Comment
The link between conversation and experience is that they both indicate the shift that companies are making into a more human/social way of doing business. Talking to their customer (b2c) as just as a real person would talk to another person (c2c).
2 Trackbacks
[...] Near the end of the decade, the whole “authenticity” thing will be played and we’ll want fake stuff [...]
[...] be advertising at all. It’ll be product. It’ll be conversation. It’ll be experiences. It’ll be engagement. It will be anything that we’d like to think people will go out of [...]