The conversation economy, part 2: there is no conversation economy

I was wrong. As it turns out, conversations are just another kind of experience. I will now be using the term “experience economy”.

I like it better.

Joseph Pine on what consumers want | Video on

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One Comment

  1. Posted November 18, 2009 at 21:45 | Permalink

    The link between conversation and experience is that they both indicate the shift that companies are making into a more human/social way of doing business. Talking to their customer (b2c) as just as a real person would talk to another person (c2c).

2 Trackbacks

  1. By 10 predictions for the next decade on November 26, 2009 at 11:29

    […] Near the end of the decade, the whole “authenticity” thing will be played and we’ll want fake stuff […]

  2. […] be advertising at all. It’ll be product. It’ll be conversation. It’ll be experiences. It’ll be engagement. It will be anything that we’d like to think people will go out of […]

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