The rise of infographics and the future of search

I don’t know if you’ve noticed this lately, but the internet is HUGE. No I mean like there’s like a billion trillion things on it. HUGE huge. How am I supposed to find anything??? I can’t find the right sock in the sock drawer and I only have like 30 socks or something. Google’s been doing OK so far with the type-it-in-and-see-what-comes-up thing, but it’s… how do I put this…

GOOGLEISUGLY

Enter: infographics. They’re super popular these days. I don’t really know how that happened.

Although I suspect we can blame I Can Has Cheezburger almost entirely.

Although I suspect we can blame I Can Has Cheezburger almost entirely.

Explanations aside, the field seems to be in a sort of golden era. In the past few weeks I’ve come across insanely useful things like this:

tedx amsterdam mind map

and ridiculously beautiful things like this:

digg labs infographic

These aren’t just infographics. They’re search tools. And not Google-style search –  the kind of search you can use when you don’t know exactly what you’re looking for. Which, honestly, Google sucks at.

What’s exciting about this trend to me is that it’s not just functional and beautiful – it’s a new way of thinking about information. There are a billion answers to the question “How do I find _____?” and only one of them is Google.

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2 Trackbacks

  1. By Farmville vs. Everything on December 18, 2009 at 20:12

    […] TRANSMOGRIFANT advertising, games and the user experience Skip to content « The rise of infographics and the future of search […]

  2. […] I left feeling more like it had been cheapened. The most exciting art in this medium can be found on the internet, on your phone, in your game console – and you don’t have to pay an entrance fee to see […]

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