The best advertising doesn’t sell. It makes stuff better.

Advertising sucks. Sucks hard. If you’re all like “ooh but there’s good advertising,” you’re wrong, and probably an ad student. All advertising sucks. The ads you think don’t suck have parts that aren’t advertising, and those are the parts that don’t suck. They’re part entertainment. They’re part something-actually-useful. They’re part thoughtful-insight-into-humanity. It’s always the not-advertising part that doesn’t suck.

Instead of making ads, I would like to see you:

1. Add value to the product.

2. Add value to the experience the user needs the product for.

signal vs noise

3. Make it really, really easy for people to find and buy the product.

bing flight comparison

That’s all. Thank you.

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