Vizio’s Superbowl ad by Venables Bell + Partners, and why it made us feel sad and awkward


They’re trying to cram the Internet into a TV. That’s like me trying to smush a TV into a typewriter. The real irony of this is how much of a long, complicated process this is, apparently requiring heavy machinery.

TV, you’re like the dude who keeps hanging out in front of the high school after everyone you know has graduated. Move on. Stop trying to be something you’re not.

I genuinely felt bad for Vizio, and all TVs, after seeing this. The real loser, however, is TV programming. If the technology that made you is looking to three-minute, low-res videos of random fat kids to keep people interested in it, maybe you should take it as a sign. Maybe, just maybe, reality programming isn’t working out for you.

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