Category Archives: advertising

The Experience Points Economy

Experience points are quickly becoming as valuable as real money. What happens when they exceed it?
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How outsourced content could save magazines and piss off a lot of content writers

Is the shift from branded content to contented brand really practical?
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How Many Billboards: MAK Center replaces crappy ads with crappy art

Artists in LA apparently have to buy ad space just get anyone to look at their work.
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The copywriter/art director team for the digital ad agency

Can we make the old team dynamic apply to the unique challenges of digital?
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Personalized advertising and the end of the salesman

In advertising, we've spent a lot of energy researching consumers. Unfortunately the new technologies we've created to learn all we can about consumers are about to screw us over.
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Vizio’s Superbowl ad by Venables Bell + Partners, and why it made us feel sad and awkward

TV, you're like the dude who keeps hanging out in front of the high school after everyone you know has graduated. Move on. Stop trying to be something you're not.
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Why creative people are really really really important

The rate of change and the level of complexity have come to a point where nothing is ever finished, because in between the prediction of a successful product and it's launch, everything's changed.
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Every other unboxing video ever has just been totally pwned by ninjas

It's a video with ninjas. Just freakin click it.
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