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	<title>TRANSMOGRIFANT &#187; advertising</title>
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	<link>http://transmogrifant.com</link>
	<description>The dark alley where creativity and usability exchange black market goods</description>
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		<item>
		<title>How to write copy (and why no one should get paid for it)</title>
		<link>http://transmogrifant.com/2010/07/13/how-to-write-copy-and-why-no-one-should-get-paid-for-it/</link>
		<comments>http://transmogrifant.com/2010/07/13/how-to-write-copy-and-why-no-one-should-get-paid-for-it/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 08:07:18 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[entertainment]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1736</guid>
		<description><![CDATA[Number 3: Don't be afraid to tell grammar to suck itself.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2010/07/13/how-to-write-copy-and-why-no-one-should-get-paid-for-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A copywriter goes back to school for web design. Hilarity ensues.</title>
		<link>http://transmogrifant.com/2010/07/09/a-copywriter-goes-back-to-school-for-web-design-hilarity-ensues/</link>
		<comments>http://transmogrifant.com/2010/07/09/a-copywriter-goes-back-to-school-for-web-design-hilarity-ensues/#comments</comments>
		<pubDate>Sat, 10 Jul 2010 04:08:32 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[review]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1725</guid>
		<description><![CDATA[You've got a perfectly good career. What do you think you're doing? Also, you suck at this.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2010/07/09/a-copywriter-goes-back-to-school-for-web-design-hilarity-ensues/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Wired for iPad: really exciting for advertisers, kinda meh for everyone else</title>
		<link>http://transmogrifant.com/2010/06/03/wired-for-ipad-a-review-of-the-first-imagazine-i-actually-bothered-to-purchase/</link>
		<comments>http://transmogrifant.com/2010/06/03/wired-for-ipad-a-review-of-the-first-imagazine-i-actually-bothered-to-purchase/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 08:48:17 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[data driven design]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[dynamic typography]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[user interface]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1680</guid>
		<description><![CDATA[iPad magazines are every ad creative's wet dream. Also, apparently, some kind of electronic magazine.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2010/06/03/wired-for-ipad-a-review-of-the-first-imagazine-i-actually-bothered-to-purchase/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Design lessons from getting married (and why we&#8217;ve been all flakey and lame for three months)</title>
		<link>http://transmogrifant.com/2010/06/02/design-lessons-from-getting-married-and-why-weve-been-all-flakey-and-lame-for-three-months/</link>
		<comments>http://transmogrifant.com/2010/06/02/design-lessons-from-getting-married-and-why-weve-been-all-flakey-and-lame-for-three-months/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 16:10:27 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1679</guid>
		<description><![CDATA[We just got married. It was awesome. It was also the most massive, insane design project I've ever worked on.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2010/06/02/design-lessons-from-getting-married-and-why-weve-been-all-flakey-and-lame-for-three-months/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The imagination mechanism</title>
		<link>http://transmogrifant.com/2010/03/31/the-imagination-mechanism/</link>
		<comments>http://transmogrifant.com/2010/03/31/the-imagination-mechanism/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 16:39:52 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[macro-organism]]></category>
		<category><![CDATA[old media]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1637</guid>
		<description><![CDATA[In which Thea makes sweeping assumptions about religion and human history. Again.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2010/03/31/the-imagination-mechanism/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why engagement is a sucky goal for a landing page</title>
		<link>http://transmogrifant.com/2010/03/30/why-engagement-is-a-sucky-goal-for-a-landing-page/</link>
		<comments>http://transmogrifant.com/2010/03/30/why-engagement-is-a-sucky-goal-for-a-landing-page/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 22:44:53 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[making]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[user interface]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1571</guid>
		<description><![CDATA[Problems arise when the "why" of a design differs from the "why" of the project as a whole.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2010/03/30/why-engagement-is-a-sucky-goal-for-a-landing-page/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Better, free way to write content directly on top of any design: FOUND</title>
		<link>http://transmogrifant.com/2010/03/25/better-free-way-to-write-content-directly-on-top-of-any-design-found/</link>
		<comments>http://transmogrifant.com/2010/03/25/better-free-way-to-write-content-directly-on-top-of-any-design-found/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 19:55:41 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content development]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[data driven design]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[making]]></category>
		<category><![CDATA[review]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1619</guid>
		<description><![CDATA[Thea's personal vendetta against using spreadsheets to write content continues.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2010/03/25/better-free-way-to-write-content-directly-on-top-of-any-design-found/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to use Preview to develop content</title>
		<link>http://transmogrifant.com/2010/03/18/how-to-use-preview-to-develop-content/</link>
		<comments>http://transmogrifant.com/2010/03/18/how-to-use-preview-to-develop-content/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 23:58:54 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content development]]></category>
		<category><![CDATA[content management]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[design]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1572</guid>
		<description><![CDATA[Please for the love of god stop using spreadsheets for content development.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2010/03/18/how-to-use-preview-to-develop-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DNA, designer</title>
		<link>http://transmogrifant.com/2010/03/17/dna-designer/</link>
		<comments>http://transmogrifant.com/2010/03/17/dna-designer/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 03:45:38 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[biology]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[user-generated content]]></category>
		<category><![CDATA[video games]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1589</guid>
		<description><![CDATA[Whatever project you're working on now has one basic goal in common with DNA.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2010/03/17/dna-designer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to use a blog to turn your monstrosity of a website into something nice</title>
		<link>http://transmogrifant.com/2010/03/17/how-to-use-a-blog-to-turn-your-monstrosity-of-a-website-into-something-nice/</link>
		<comments>http://transmogrifant.com/2010/03/17/how-to-use-a-blog-to-turn-your-monstrosity-of-a-website-into-something-nice/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 23:23:04 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content management]]></category>
		<category><![CDATA[data driven design]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1574</guid>
		<description><![CDATA[You have a buttload of information and it's only getting harder and harder for the people who need it most to find. Here's a quick and dirty solution.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2010/03/17/how-to-use-a-blog-to-turn-your-monstrosity-of-a-website-into-something-nice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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