Category Archives: advertising

How to use Preview to develop content

Please for the love of god stop using spreadsheets for content development.
Also posted in Experience Design, process, web design | Tagged , , , , , | Leave a comment

DNA, designer

Whatever project you're working on now has one basic goal in common with DNA.
Also posted in Experience Design, games, process, social media, web design | Tagged , , , , , , , , | Leave a comment

How to use a blog to turn your monstrosity of a website into something nice

You have a buttload of information and it's only getting harder and harder for the people who need it most to find. Here's a quick and dirty solution.
Also posted in Experience Design, process, web design | Tagged , , , , | Leave a comment

The Experience Points Economy

Experience points are quickly becoming as valuable as real money. What happens when they exceed it?
Also posted in augmented reality, games, social media, The Future | Tagged , , , , , | 8 Comments

How outsourced content could save magazines and piss off a lot of content writers

Is the shift from branded content to contented brand really practical?
Posted in advertising | Tagged , , | Leave a comment

How Many Billboards: MAK Center replaces crappy ads with crappy art

Artists in LA apparently have to buy ad space just get anyone to look at their work.
Posted in advertising | Tagged , , , | 1 Comment

The copywriter/art director team for the digital ad agency

Can we make the old team dynamic apply to the unique challenges of digital?
Also posted in Experience Design, process, web design | Tagged , , , , , | 2 Comments