Category Archives: advertising

Personalized advertising and the end of the salesman

By Thea | Published: February 14, 2010
In advertising, we've spent a lot of energy researching consumers. Unfortunately the new technologies we've created to learn all we can about consumers are about to screw us over.
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Vizio’s Superbowl ad by Venables Bell + Partners, and why it made us feel sad and awkward

By Thea | Published: February 11, 2010
TV, you're like the dude who keeps hanging out in front of the high school after everyone you know has graduated. Move on. Stop trying to be something you're not.
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Why creative people are really really really important

By Thea | Published: February 5, 2010
The rate of change and the level of complexity have come to a point where nothing is ever finished, because in between the prediction of a successful product and it's launch, everything's changed.
Also posted in games, social media | Tagged , , , | 2 Comments

Every other unboxing video ever has just been totally pwned by ninjas

By Thea | Published: January 19, 2010
It's a video with ninjas. Just freakin click it.
Posted in advertising | Tagged , , , , | 2 Comments

The best advertising doesn’t sell. It makes stuff better.

By Thea | Published: December 19, 2009
Advertising sucks. The ads you think don't suck have parts that aren't advertising, and those are the parts that don't suck.
Also posted in Experience Design | Tagged , | Leave a comment

Usability issues can’t be solved with ads

By Thea | Published: December 15, 2009
New Mexico's drinking and driving problem will never be solved with advertising, no matter how good it is.
Posted in advertising | Tagged , | 1 Comment

11 ways haptics will rock your digital world

By Thea | Published: December 5, 2009
And by "rock" I mean make it feel tingly.
Also posted in augmented reality, Experience Design, games | Tagged , , , , , , , | 1 Comment