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Category Archives: augmented reality
Is augmented reality “overblown”?
Chris Dannen of Fast Company argued yesterday that "Augmented Reality Is Overblown". Dems fightin words, Chris.
Posted in augmented reality 1 Comment
Could video games replace advertising?
We now have technology that will let gamers virtually log in to real race tracks, during real races, and compete against pros from the comfort of their crumb-scattered couches. Gamers will pay (and probably well) for this privilege.
Girls with ice cream truck make us wish real Photoshop glasses were actually possible
As if we haven’t all already effing thought of this. Found on Leo Burnett Blog.
Also posted in Experience Design 1 Comment
Immersion as a state of mind
Chris O’Shea’s Hand From Above installation plays with crowd behavior using blob tracking software to process surveillance and feed it back to the crowd on a 25 meter screen.
Imagine a world where everything fits right. And matches.
Take that, stupid Ikea coffee table that I'm always stubbing my toe on.
Augmented reality gets fun and sexy in SF