Category Archives: augmented reality

Augmented reality gets fun and sexy in SF

By Thea | Published: November 13, 2009
The Give Me More augmented reality showcase at swissnex. We checked it out, got wasted and took some crappy cell phone pictures for you. You're welcome.
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Is augmented reality “overblown”?

By Thea | Published: November 3, 2009
Chris Dannen of Fast Company argued yesterday that "Augmented Reality Is Overblown". Dems fightin words, Chris.
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Could video games replace advertising?

By Thea | Published: November 2, 2009
We now have technology that will let gamers virtually log in to real race tracks, during real races, and compete against pros from the comfort of their crumb-scattered couches. Gamers will pay (and probably well) for this privilege.
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Girls with ice cream truck make us wish real Photoshop glasses were actually possible

By Thea | Published: October 21, 2009
As if we haven’t all already effing thought of this. Found on Leo Burnett Blog.
Also posted in Experience Design | 1 Comment

Immersion as a state of mind

By Gary Boodhoo | Published: October 18, 2009
Chris O’Shea’s Hand From Above installation plays with crowd behavior using blob tracking software to process surveillance and feed it back to the crowd on a 25 meter screen.
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Fun with AR: Strangers on a (BART) Train

By Thea | Published: September 30, 2009
Augmented reality poses all kinds of exciting opportunities for gaming and advertising alike. However, we sometimes like to ignore those and think about what can go horribly, horribly wrong. (Click for a readable size.)
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Imagine a world where everything fits right. And matches.

By Thea | Published: September 29, 2009
Take that, stupid Ikea coffee table that I'm always stubbing my toe on.
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