Category Archives: Experience Design

Can UX get my cat to water a houseplant?

I think about UX every day when trying to get people to do things they have no interest in, like give my company money, but can UX get a cat to do something he has no interest in? Fundamentally, he's still a user, right?
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User centered education, and why you’re not an astronaut

As soon as something is relevant to what you're interested in and has a clearly defined purpose - not something intangible like "getting an A" - it's easier to learn and a hell of a lot more interesting.
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Wired for iPad: really exciting for advertisers, kinda meh for everyone else

iPad magazines are every ad creative's wet dream. Also, apparently, some kind of electronic magazine.
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Design lessons from getting married (and why we’ve been all flakey and lame for three months)

We just got married. It was awesome. It was also the most massive, insane design project I've ever worked on.
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Why engagement is a sucky goal for a landing page

Problems arise when the "why" of a design differs from the "why" of the project as a whole.
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Better, free way to write content directly on top of any design: FOUND

Thea's personal vendetta against using spreadsheets to write content continues.
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How to use Preview to develop content

Please for the love of god stop using spreadsheets for content development.
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