Category Archives: games

11 ways haptics will rock your digital world

And by "rock" I mean make it feel tingly.
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10 predictions for the next decade

Space elevator? World peace? Robot brand ambassadors? Remember - you saw it here first.
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What would a creative brief for a video game look like?

Advertising creative briefs (good ones anyway,) are an extremely effective starting point for a successful, relevant project. A brief for a video game should be the same thing.
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The conversation economy, part 2: there is no conversation economy

I was wrong. As it turns out, conversations are just another kind of experience. I will now be using the term “experience economy”. I like it better. Joseph Pine on what consumers want | Video on
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An apology to every manager I ever had

I’ve worked on videogames for the past nine years and on every one of these projects, scheduling was a fundamental issue. Maybe you’ve been there too; where it feels like there are two shifts. During the daytime shift, people talk about stuff and during the night shift (ooh taco truck tonight!) the people who talked […]
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Why no one will ever care about the boring, complicated crap you’re working on

"Sesame Street was built around a single, breakthrough insight: that if you can hold the attention of children, you can educate them" - Malcolm Gladwell
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Millions of players, millions of opportunities to destroy the moral fiber of America.

When it was just teenagers and fat people playing games, America complained nonstop about gore, hookers, and questionable ethics promoted by the industry for the sake of what some would call “fun”. But now, with casual games reaching every asshole with an internet connection, where are these supposed moral voices? The moms? The feminists? The […]
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