Category Archives: process

User centered education, and why you’re not an astronaut

As soon as something is relevant to what you're interested in and has a clearly defined purpose - not something intangible like "getting an A" - it's easier to learn and a hell of a lot more interesting.
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How to write copy (and why no one should get paid for it)

Number 3: Don't be afraid to tell grammar to suck itself.
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Design lessons from getting married (and why we’ve been all flakey and lame for three months)

We just got married. It was awesome. It was also the most massive, insane design project I've ever worked on.
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History and science fiction: their powers combined!

In which Thea proposes making history class more interesting by incorporating light sabers and shit.
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Why everyone everywhere should have a camera (and no, it’s not to take pictures)

I got my first camera when I was about six. As soon as I looked through the tiny plastic viewfinder, something changed.
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Why engagement is a sucky goal for a landing page

Problems arise when the "why" of a design differs from the "why" of the project as a whole.
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Better, free way to write content directly on top of any design: FOUND

Thea's personal vendetta against using spreadsheets to write content continues.
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