Category Archives: process
5 creative lessons I learned from living in San Francisco
Featuring original crappy mouse-and-paint art by Thea.
Tagged creativity, san francisco, suggestions, thoughts 1 Comment
5 industry bloggers I would love to have a drink with
Yes, I know I actually spend more time reading my own blog than anyone else's because I'm a self-absorbed egomaniac copywriter. But you should still check these guys out.
Tagged creativity, culture, making, suggestions Leave a comment
What would a creative brief for a video game look like?
Advertising creative briefs (good ones anyway,) are an extremely effective starting point for a successful, relevant project. A brief for a video game should be the same thing.
How I sold out to work for the devil and why I blame systems theory
Lots of stuff effects stuff. If you have a problem in a system, you have to look at the whole system. This way of thinking is apparently alien to some people.
Tagged advertising, education, systems 1 Comment
The conversation economy, part 2: there is no conversation economy
I was wrong. As it turns out, conversations are just another kind of experience. I will now be using the term “experience economy”.
I like it better.
Joseph Pine on what consumers want | Video on TED.com.
An apology to every manager I ever had
I’ve worked on videogames for the past nine years and on every one of these projects, scheduling was a fundamental issue. Maybe you’ve been there too; where it feels like there are two shifts. During the daytime shift, people talk about stuff and during the night shift (ooh taco truck tonight!) the people who talked [...]
Tagged brainstorming, design, macro-organism, making, Processing, video games 5 Comments
4 drugs that should be legalized if necessary and used for brainstorming
I have a confession. It felt amazing when my hand brushed against yours - in a totally nonsexual way.
Tagged brainstorming, creativity, habits, strategy, suggestions 3 Comments
The copywriter/art director team for the digital ad agency