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Category Archives: process
How to write copy (and why no one should get paid for it)
Number 3: Don't be afraid to tell grammar to suck itself.
Also posted in advertising Tagged brand engagement, content writing, copywriting, creativity, entertainment 1 Comment
Design lessons from getting married (and why we’ve been all flakey and lame for three months)
We just got married. It was awesome. It was also the most massive, insane design project I've ever worked on.
Also posted in advertising, Experience Design, games, web design Tagged creativity, design, video games, web design Leave a comment
History and science fiction: their powers combined!
In which Thea proposes making history class more interesting by incorporating light sabers and shit.
Also posted in The Future Tagged culture, education, entertainment, generation omega, the singularity Leave a comment
Why everyone everywhere should have a camera (and no, it’s not to take pictures)
I got my first camera when I was about six. As soon as I looked through the tiny plastic viewfinder, something changed.
Why engagement is a sucky goal for a landing page
Problems arise when the "why" of a design differs from the "why" of the project as a whole.
Also posted in advertising, Experience Design, web design Tagged content, content writing, making, strategy, user interface, web design Leave a comment
Better, free way to write content directly on top of any design: FOUND
Thea's personal vendetta against using spreadsheets to write content continues.
Also posted in advertising, Experience Design, web design Tagged content, content development, content writing, creativity, data driven design, design, making, review, web design Leave a comment
User centered education, and why you’re not an astronaut