Category Archives: process

How to use Preview to develop content

Please for the love of god stop using spreadsheets for content development.
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DNA, designer

Whatever project you're working on now has one basic goal in common with DNA.
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How to use a blog to turn your monstrosity of a website into something nice

You have a buttload of information and it's only getting harder and harder for the people who need it most to find. Here's a quick and dirty solution.
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The copywriter/art director team for the digital ad agency

Can we make the old team dynamic apply to the unique challenges of digital?
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5 creative lessons I learned from living in San Francisco

Featuring original crappy mouse-and-paint art by Thea.
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5 industry bloggers I would love to have a drink with

Yes, I know I actually spend more time reading my own blog than anyone else's because I'm a self-absorbed egomaniac copywriter. But you should still check these guys out.
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What would a creative brief for a video game look like?

Advertising creative briefs (good ones anyway,) are an extremely effective starting point for a successful, relevant project. A brief for a video game should be the same thing.
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