There are two things every content writer knows:
1. Spreadsheets suck
2. The bigger the website, the more sucky spreadsheets get
My advice is to never use spreadsheets for writing content. Content goes in the design, so you should develop it in the design. This, obviously, becomes impractical when you are not the person who is designing. (Although I hope you are working very closely with the designer.) Read More
DNA has one goal: survive.
In order to do this, it has two functions:
1. Replicate
2. Mutate Read More
Let’s say you have, oooooh, for instance, a giant global corporation with a ton of different departments focused on different things, directed at different audiences, with a crapload of whitepapers and charts and comparisons and graphs and who the hell knows what else that random department heads and ad agencies have added over the years. Read More
I’ll start this one off with a quote I read on Mashable a few months ago:
The old paradigm in communication was that people generally revealed very little of their fears and doubts. They tried to present the image of themselves to other people as completely confident and knowledgeable. The goal was to make sure that you appeared like you were always in complete control. But this is shifting, in part, because of social media. The paradigm is now no longer to try to appear perfect, but to be more transparent with your thoughts and feelings, to reveal your humanness.
Managing your online reputation is essentially a game. You can even earn XP. And that’s awesome. But what happens as your online life becomes more and more relevant to your real life?
If you have about half an hour, I strongly encourage you to watch this talk by Jesse Schell. It’s fun. (Also, embedded at the bottom of this post.)
But if you don’t have half an hour, let me sum it up for you: Read More
Better, free way to write content directly on top of any design: FOUND
In my previous post, I may have mentioned how effing retarded it is to use a spreadsheet to write content. If you don’t write content or don’t know what I’m talking about, firstly I envy you, and secondly, you should keep reading anyway because this is also useful for commenting on designs and code. Read More »