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<channel>
	<title>TRANSMOGRIFANT &#187; augmented reality</title>
	<atom:link href="http://transmogrifant.com/tag/augmented-reality/feed/" rel="self" type="application/rss+xml" />
	<link>http://transmogrifant.com</link>
	<description>Tracking (and sometimes prodding) the evolution of the creative industry.</description>
	<lastBuildDate>Thu, 12 Aug 2010 03:31:58 +0000</lastBuildDate>
	<language>en</language>
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		<item>
		<title>The Experience Points Economy</title>
		<link>http://transmogrifant.com/2010/03/01/the-experience-points-economy/</link>
		<comments>http://transmogrifant.com/2010/03/01/the-experience-points-economy/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 17:30:48 +0000</pubDate>
		<dc:creator>Thea Kinyon</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[futureworld]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[experience economy]]></category>
		<category><![CDATA[macro-organism]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[social gaming]]></category>
		<category><![CDATA[thoughts]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1505</guid>
		<description><![CDATA[Experience points are quickly becoming as valuable as real money. What happens when they exceed it?]]></description>
			<content:encoded><![CDATA[<p><a href="http://transmogrifant.com/wp-content/uploads/2010/02/xpconomy.jpg"><img class="alignright size-medium wp-image-1541" title="the experience points economy" src="http://transmogrifant.com/wp-content/uploads/2010/02/xpconomy-300x225.jpg" alt="" width="240" height="180" /></a>Managing your <a href="http://emergentbydesign.com/2010/02/06/the-importance-of-managing-your-online-reputation/">online reputation</a> is essentially a game. You can even <a href="http://bhc3.wordpress.com/2010/01/26/in-the-future-well-all-have-online-reputation-scores/">earn XP</a>. And that&#8217;s awesome. But what happens as your online life becomes more and more relevant to your real life?</p>
<p>If you have about half an hour, I strongly encourage you to watch <a href="http://g4tv.com/thefeed/blog/post/702668/Is-Your-Life-Just-One-Big-RPG----Mind-Blowing-Speech-From-DICE-2010.html">this talk by Jesse Schell</a>. It&#8217;s fun. (Also, embedded at the bottom of this post.)</p>
<p>But if you don&#8217;t have half an hour, let me sum it up for you:</p>
<p>Games are spilling into reality, and reality is becoming more like a game. <strong>More and more actions in your daily life are rewarding you with experience points.</strong></p>
<p>It basically ends there, with a nice note about how your grand kids will be able to find out just exactly how much of a loser you were, because your entire life is being recorded.</p>
<p>I don&#8217;t think Mr. Schell went far enough. What happens when people realize they can trade points for real things? What happens when the guy who sucked at regular, money-earning jobs finds out he&#8217;s really, really good at getting points for stuff he was already doing anyway?</p>
<p>What happens when we realize we no longer need money?</p>
<p>What are the implications of a currency that, instead of being printed in limited supply by the government, is infinite and generated by our own actions as individuals?</p>
<p>Just some thoughts.</p>
<p><object id="VideoPlayerLg44277" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="418" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowScriptAccess" value="always" /><param name="allowFullScreen" value="true" /><param name="src" value="http://g4tv.com/lv3/44277" /><param name="name" value="VideoPlayer" /><param name="allowfullscreen" value="true" /><embed id="VideoPlayerLg44277" type="application/x-shockwave-flash" width="480" height="418" src="http://g4tv.com/lv3/44277" name="VideoPlayer" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<div style="margin: 0pt; text-align: center; width: 480px; font-family: Arial,sans-serif; font-size: 12px; color: #ff9b00;"><a style="color: #ff9b00;" href="http://g4tv.com/games/xbox-360/index" target="_blank">Xbox 360 Games</a> &#8211; <a style="color: #ff9b00;" href="http://g4tv.com/e32010" target="_blank">E3 2010</a> &#8211; <a style="color: #ff9b00;" href="http://g4tv.com/games/ps3/61899/guitar-hero-5/index" target="_blank">Guitar Hero 5</a></div>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Email must die</title>
		<link>http://transmogrifant.com/2010/02/28/email-must-die/</link>
		<comments>http://transmogrifant.com/2010/02/28/email-must-die/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 19:12:24 +0000</pubDate>
		<dc:creator>Thea Kinyon</dc:creator>
				<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[futureworld]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[conversation economy]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[macro-organism]]></category>
		<category><![CDATA[thoughts]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1530</guid>
		<description><![CDATA[We're all getting more connected all the time. More connections equals more communications. Too many communications and we get nothing else done.]]></description>
			<content:encoded><![CDATA[<p><a href="http://transmogrifant.com/wp-content/uploads/2010/02/IMG_0815.jpg"><img class="alignleft size-medium wp-image-1532" title="email must die" src="http://transmogrifant.com/wp-content/uploads/2010/02/IMG_0815-300x225.jpg" alt="" width="300" height="225" /></a>We&#8217;re all getting more connected all the time. More connections equals more communications. Too many communications and we get nothing else done.</p>
<p>Fortunately communications can be consolidated. But <a href="http://ittybiz.com/social-media-doing-it-wrong/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Ittybiz+%28IttyBiz%29&amp;utm_content=My+Yahoo">not with email</a>. (I don&#8217;t think I can explain why email sucks better than Naomi Dunford at IttyBiz did, so just go to the link.) One great way to tell everyone who could possibly care that you are away/sick/available for coffee at so-and-so time, is by tweeting it. Yes, that&#8217;s right. Microblogging can help kill email. For more complicated things like sharing ideas: regular blogging.</p>
<p>This all seems pretty obvious after actually typing it out. So where does it go? That&#8217;s the interesting part.</p>
<p>We may be doomed to live in a world, from here on out, where we never <em>really</em> connect with anyone. All our blog comments just get lost in a sea of other people&#8217;s blog comments and none of them get read ever.</p>
<p>Or we have to think of it like advertising. We see a billion or something ads every day. How many do we notice? Like one? Two maybe if we&#8217;re still big enough suckers to own a TV? Point is, the ones that get noticed usually get noticed because they put a ton of effort into getting noticed by 1) being relevant and 2) being rewarding in some way. It seems silly to have to think it out like this for basic human-to-human interactions, but with a billion or something of us all communicating all the time, something has to be done. Either make yourself interesting and relevant, or keep hoping for an apocalypse.</p>
<p>Also, contemplate this: with constant updates, geo-tagging and all that crap, I could just be like, &#8220;Well guys I&#8217;m heading over to Cafe Whatever, anyone into whatever it is I feel like talking about today can show up.&#8221; Or with augmented reality, I could just kick back and turn my real-life chat settings to &#8220;available&#8221; when I&#8217;m out, and meet people that way. In the real world. Where stuff is actually manageable.</p>
<p>And I might get free coffee.</p>
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		<item>
		<title>New swarm display could replace fireworks &#8211; if it exploded</title>
		<link>http://transmogrifant.com/2010/02/22/new-swarm-display-could-replace-fireworks-if-it-exploded/</link>
		<comments>http://transmogrifant.com/2010/02/22/new-swarm-display-could-replace-fireworks-if-it-exploded/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 20:06:02 +0000</pubDate>
		<dc:creator>Thea Kinyon</dc:creator>
				<category><![CDATA[uncategorized]]></category>
		<category><![CDATA[3d display]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[experience design]]></category>
		<category><![CDATA[robots]]></category>
		<category><![CDATA[swarm display]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1521</guid>
		<description><![CDATA[MIT’s Flyfire promises a lot of things. 3d digital displays. Ads that can stalk you in a dark alley. The most awesome UFO hoaxes ever. But will it replace fireworks? NEVER. Via Singularity Hub, who thinks this might replace fireworks. They are wrong. Nothing is as awesome as fireworks.]]></description>
			<content:encoded><![CDATA[<p>MIT’s <a href="http://singularityhub.com/2010/02/20/mits-flyfire-miniature-helicopters-turn-sky-into-digital-screen-video/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+SingularityHub+%28Singularity+Hub%29">Flyfire</a> promises a lot of things. 3d digital displays. Ads that can stalk you in a dark alley. The most awesome UFO hoaxes ever.</p>
<p>But will it replace fireworks? NEVER.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="560" height="340" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/CnEN9B18v6Q&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="560" height="340" src="http://www.youtube.com/v/CnEN9B18v6Q&amp;hl=en_US&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Via <a href="http://singularityhub.com/2010/02/20/mits-flyfire-miniature-helicopters-turn-sky-into-digital-screen-video/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+SingularityHub+%28Singularity+Hub%29">Singularity Hub</a>, who thinks this might replace fireworks. They are wrong. Nothing is as awesome as fireworks.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>6 things you could do with mobile radar (that probably won&#8217;t kill anyone)</title>
		<link>http://transmogrifant.com/2010/02/18/5-things-you-could-do-with-mobile-radar-that-probably-wont-kill-anyone/</link>
		<comments>http://transmogrifant.com/2010/02/18/5-things-you-could-do-with-mobile-radar-that-probably-wont-kill-anyone/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 20:52:18 +0000</pubDate>
		<dc:creator>Thea Kinyon</dc:creator>
				<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[radar]]></category>
		<category><![CDATA[suggestions]]></category>
		<category><![CDATA[video games]]></category>
		<category><![CDATA[zombies]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1395</guid>
		<description><![CDATA[It's a great tool for telling how fast some guy pacing around in your office is going, robot armor and smart windshield HUDs. But what else could it be used for?]]></description>
			<content:encoded><![CDATA[<p><a href="http://conversations.nokia.com/2010/01/27/nokia-mobile-radar/">Mobile radar</a> is (supposedly) here:</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://www.youtube.com/v/_AI_chv7nCU&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/_AI_chv7nCU&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en_US&amp;feature=player_embedded&amp;fs=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<p>Obviously it&#8217;s a great tool for telling how fast some guy pacing around in your office is going. Also, robot armor and <a href="http://transmogrifant.com/2010/02/01/driving-you-suck-and-we-hate-you/">smart windshield HUDs</a>. But what else could this possibly be used for?</p>
<p><strong>1. AR racing games. </strong>With actual racing! My Hotwheels versus your Hotwheels. Cat versus dog. Little Timmy versus the lawnmower. Anything can now be raced with accurate 3rd party judging right on your mobile phone, including the mobile phone itself!</p>
<p><strong>2. An app that knows when it&#8217;s raining </strong>and tells you the closest place to buy an umbrella. This sounds boring and lame compared to the others, but next time it starts raining on you, you&#8217;ll wish you had this. You know it&#8217;s true.</p>
<p><strong>3. An app that knows when you&#8217;re running</strong> and shows you the best place to catch a cab, buy pepper spray, or take cover in a gunfight.</p>
<p><strong>4. An app that alerts you when cars/bullets/freakishly fast zombies/dinosaurs are coming at you.</strong> The alert would have to be sort of urgent for this to be effective. Maybe an electric shock?</p>
<p><strong>5. Gambling.</strong> Mobile radar generates another set of statistics on the world around you. What else do non-marketing people use statistics for, really?</p>
<p><strong>6. Outdoorsy stuff.</strong> You&#8217;re in a forest. There&#8217;s obviously tons of animals around, (duh, it&#8217;s a forest,) but where the eff are they? Mobile radar will show you! You might even find Bigfoot.</p>
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		<item>
		<title>Driving, you suck and we hate you.</title>
		<link>http://transmogrifant.com/2010/02/01/driving-you-suck-and-we-hate-you/</link>
		<comments>http://transmogrifant.com/2010/02/01/driving-you-suck-and-we-hate-you/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 19:14:34 +0000</pubDate>
		<dc:creator>Thea Kinyon</dc:creator>
				<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[futureworld]]></category>
		<category><![CDATA[cars]]></category>
		<category><![CDATA[driving]]></category>
		<category><![CDATA[experience design]]></category>
		<category><![CDATA[HUD]]></category>
		<category><![CDATA[suggestions]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1238</guid>
		<description><![CDATA[Driving sucks. And not in a guns-don't-kill-people-people-kill-people way, but in a holy-mother-of-god-I-just-caused-a-six-car-pileup-because-I-stopped-paying-attention-for-two-frakking-seconds kind of way.]]></description>
			<content:encoded><![CDATA[<p>I live in San Francisco, where you find left turn lanes with &#8220;No Left Turn&#8221; signs at the end of them, and parking is three bucks an hour <em>on the street</em>. But let&#8217;s be honest, driving sucks everywhere. It kills people. And not in a guns-don&#8217;t-kill-people-people-kill-people way, but in a holy-mother-of-god-I-just-caused-a-six-car-pileup-because-I-stopped-paying-attention-for-two-frakking-seconds kind of way. Here&#8217;s the four main problems with driving and how they could be improved:</p>
<div id="attachment_1239" class="wp-caption alignright" style="width: 310px"><a href="http://transmogrifant.com/wp-content/uploads/2010/02/Picture-1.png"><img class="size-medium wp-image-1239" title="Tom Cruise in Minority Report" src="http://transmogrifant.com/wp-content/uploads/2010/02/Picture-1-300x222.png" alt="" width="300" height="222" /></a><p class="wp-caption-text">Granted, if you&#39;re running from the law for a suspected murder you haven&#39;t committed yet, this may pose a problem. Otherwise: no problem.</p></div>
<p><strong>1. Other drivers.</strong> When my dad was teaching me how to drive when I was 13 (it was New Mexico), he would often tell me, &#8220;I trust you, it&#8217;s the other drivers I don&#8217;t trust.&#8221; I realize now this was total crap. I was a freaking 13 year old behind the wheel of an 800 pound killing machine. The second half of his statement, however, remains unchallenged. <strong>How to fix it:</strong> Create an <a href="http://blogs.cars.com/kickingtires/2009/02/bmw-studies-car-to-car-communication.html">Internet of Cars</a> and let them drive themselves. <a href="http://www.wired.com/wiredscience/2009/02/anttraffic/">Studies in ants</a> have revealed the main source of traffic congestion is drivers &#8211; so why not make them all passengers?</p>
<p><strong>2. Headlights.</strong> You&#8217;re going 65mph down a dark, narrow, twisty road, in a no-passing section, with five other cars behind you, scanning the thin section of forest that you can see through the headlights for anything that vaguely resembles Middleofeffingknowhere Lane. A car coming the other way momentarily blinds you. After GPS politely informs you that you&#8217;ve missed the road, you start looking for a place to turn around. Suddenly a deer jumps out of nowhere, you slam on the brakes, and everyone&#8217;s Christmas is ruined.</p>
<div id="attachment_1241" class="wp-caption alignleft" style="width: 280px"><a href="http://transmogrifant.com/wp-content/uploads/2010/02/dark-road.jpg"><img class="size-medium wp-image-1241 " title="the dark road" src="http://transmogrifant.com/wp-content/uploads/2010/02/dark-road-300x224.jpg" alt="" width="270" height="202" /></a><p class="wp-caption-text">I stole this image from a right-wing fundamentalist blog. It was a metaphor for the Obama administration. Racist?????</p></div>
<p><strong>How to fix it: </strong>Screw headlights, screw GPS, screw your iPhone, and screw every mock-up I&#8217;ve seen so far for a smart windshield HUD. I want 360 degree echolocation and infrared sensing. And those road signs &#8211; yeah. They&#8217;re not getting off easy either.</p>
<p><strong>3. Road signs.</strong> Little, hard-to-read, smashed-up, pointing-the-wrong-way, poorly-lit, hidden-by-trees, sometimes-missing-entirely motherfrakking road signs. <strong>How to fix it: </strong>Make every road sign send out a wireless signal and display itself in previously-mentioned windshield HUD, but not in some <a href="http://gizmodo.com/293355/microsofts-windshield-hud-has-lots-of-info-hopefully-never-crashes">crappy, complicated pop-up</a>. I just need it overlaid where the actual sign would be to make up for the epic failures of real life and the Department of Transportation.</p>
<p><strong>4. Literally everything else about cars. </strong>They crash, they break down, they run out of gas, they pollute (yeah even your Prius, douchebag), they&#8217;re expensive and there&#8217;s nowhere to park them. <strong>How to fix it:</strong></p>
<div id="attachment_1245" class="wp-caption alignright" style="width: 510px"><a href="http://transmogrifant.com/wp-content/uploads/2010/02/star-trek-transporter.jpg"><img class="size-full wp-image-1245" title="star-trek-transporter" src="http://transmogrifant.com/wp-content/uploads/2010/02/star-trek-transporter.jpg" alt="" width="500" height="389" /></a><p class="wp-caption-text">Four little words, that&#39;s all I wanna hear. You know the ones.</p></div>
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		<title>11 ways haptics will rock your digital world</title>
		<link>http://transmogrifant.com/2009/12/05/11-ways-haptics-will-rock-your-digital-world/</link>
		<comments>http://transmogrifant.com/2009/12/05/11-ways-haptics-will-rock-your-digital-world/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 08:52:31 +0000</pubDate>
		<dc:creator>Thea Kinyon</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[dynamic typography]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[experience design]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[haptics]]></category>
		<category><![CDATA[pointing devices]]></category>
		<category><![CDATA[suggestions]]></category>
		<category><![CDATA[user interface]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=898</guid>
		<description><![CDATA[And by "rock" I mean make it feel tingly.]]></description>
			<content:encoded><![CDATA[<p><span>Ever wish you could touch something you saw on the Internet? Actually &#8211; don&#8217;t answer that. We all know. We </span><em>all</em><span> know. Anyway, <span>haptics</span> is a technology that lets you physically interface wi<span>th</span> digital information. It basically sucks still, but it&#8217;s &#8211; like everything except that stupid </span><a href="http://transmogrifant.com/2009/11/14/nasa-mmog-looks-like-serious-brand-egagement-win/">moon base</a><span> &#8211; becoming a reality faster than anyone really thought it would. I can&#8217;t even remotely guess when it&#8217;ll be advanced enough to let you do something like, I <span>duno</span>, give a dinosaur an ear rub and be like all, &#8220;<span>Oooh</span> the soft downy dinosaur feathers  &#8211; I must have a pillow stuffed wi<span>th</span> these!&#8221;, but the basics are almost there enough for something like long-distance surgery to start sounding totally plausible. I went ahead and ignored the current limitations for the purpose of making this blog entry more fun for myself. Enjoy:</span></p>
<p><strong>1. Porn.</strong> Now that that&#8217;s out of the way&#8230;</p>
<p><strong>2. Shopping.</strong> Yeah, that sweater looked great on the website &#8211; it even <a href="http://transmogrifant.com/2009/09/29/imagine-a-world-where-everything-fits-right-and-matches/">looked good on me</a>. But it itched like an std from a mosquito when I finally got it in the mail and I couldn&#8217;t return it because it&#8217;s freezing outside and now I don&#8217;t have a sweater. Jerks. If only there had been some way to know it would be itchy beforehand&#8230;</p>
<div id="attachment_899" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-899" title="kitten" src="http://transmogrifant.com/wp-content/uploads/2009/12/kitten-300x217.jpg" alt="This is what Obamacare feels like." width="300" height="217" /><p class="wp-caption-text">This is what Obamacare feels like.</p></div>
<p><strong><span>3. <span>Texturtizing</span>.</span></strong> Now your brand has a texture! Who&#8217;ll try to copyright &#8220;warm and fluffy&#8221; first? &#8230;<a href="http://www.engadget.com/2007/11/09/know-your-rights-does-t-mobile-really-own-magenta/">Probably T-mobile.</a> That was a stupid question.</p>
<p><strong>4. Puns. </strong>&#8220;Our new product rocks!&#8221; Ad feels like a rock. (Please never do this.)</p>
<p><strong>5. Menus.</strong> Frak scrolling <em>and</em><span> pop-ups. I can just dig around in my virtual bag of holding for that +5 fire augment or whatever. Warm and hexagonal <span>ftw</span>.</span></p>
<p><strong>6. Blind Internet.</strong> <a href="http://en.wikipedia.org/wiki/Refreshable_Braille_display">Refreshable braille displays</a> can only go so far.</p>
<p><strong>7. Texture tones.</strong> Like ring tones, only&#8230; textures.</p>
<div id="attachment_900" class="wp-caption alignright" style="width: 310px"><img class="size-medium wp-image-900" title="imgname--eggshells_in_hydrogen_fuel_production_and_as_collagen_source---50226711--24235538" src="http://transmogrifant.com/wp-content/uploads/2009/12/imgname-eggshells_in_hydrogen_fuel_production_and_as_collagen_source-50226711-24235538-300x196.jpg" alt="&quot;Ah crap, it's my chemically-imbalanced middle-manager from the post office.&quot;" width="300" height="196" /><p class="wp-caption-text">&quot;Ah crap, it&#39;s my chemically-imbalanced middle-manager from the post office.&quot;</p></div>
<p><strong>8. Tagging.</strong><span> Imagine a <span>Flickr</span>-style tag on a photo that instead of saying some inane crap about the use of lighting, it feels like dewy flower petals.</span></p>
<p><strong><span>9. <span>Texturepedia</span>.</span></strong> Ever wondered what the inside of your veins feel like?</p>
<p><strong>10. The other kind of menus.</strong> On the nano-scale taste is really just texture &#8211; why not sample your meal before hand with a lick? Oh. Right. <a href="http://transmogrifant.com/2009/09/29/paypals-convenient-yet-germaphobically-horrifying-vision-of-the-future/">That.</a></p>
<p><strong>11. Music.</strong> Music videos are so 20th century. I shouldn&#8217;t have to be on <a href="http://transmogrifant.com/2009/11/14/why-some-drugs-should-be-legalized-and-used-for-brainstorming/">drugs</a> to feel techno. Drugs are expensive.</p>
<p><span><span>Btw</span> I learned about <span>haptics</span> on </span><a href="http://singularityhub.com/2009/12/01/photoelastictouch-combines-3d-shapes-with-touchscreens/">Singularity Hub</a>. You guys rock. (rollover: igneous rock texture.)</p>
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		<title>10 predictions for the next decade</title>
		<link>http://transmogrifant.com/2009/11/26/10-predictions-for-the-next-decade/</link>
		<comments>http://transmogrifant.com/2009/11/26/10-predictions-for-the-next-decade/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 19:28:57 +0000</pubDate>
		<dc:creator>Thea Kinyon</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[conversation economy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[experience economy]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[gestural interface]]></category>
		<category><![CDATA[habits]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[macro-organism]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[social gaming]]></category>
		<category><![CDATA[thoughts]]></category>
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		<guid isPermaLink="false">http://transmogrifant.com/?p=858</guid>
		<description><![CDATA[Space elevator? World peace? Robot brand ambassadors? Remember - you saw it here first.]]></description>
			<content:encoded><![CDATA[<p>Well, it&#8217;s Thanksgiving. Which means it&#8217;s almost Christmas. Which means it&#8217;s almost New Years &#8211; and we all know what that means. Prediction blogs! We decided to beat the prediction rush and go ahead and post ours now. Here&#8217;s mine, and Gary has some too so check back for his soon.</p>
<p>Here&#8217;s what I predict for the next ten years:</p>
<p>1. <a href="http://transmogrifant.com/tag/augmented-reality/">Augmented reality</a> will become as commonplace and useful as the internet became in the 90s, as consumers buy more smartphones and early experimenters find out what works and what doesn&#8217;t. Remember when the first few URLs started showing up in ads? We&#8217;re there now with augmented reality.</p>
<div id="attachment_867" class="wp-caption alignleft" style="width: 310px"><img class="size-medium wp-image-867" title="victorian-robot_58701a" src="http://transmogrifant.com/wp-content/uploads/2009/11/victorian-robot_58701a-300x204.jpg" alt="&quot;I could really use a cold one! Anyone else down for the fresh taste of the Rockies?&quot;" width="300" height="204" /><p class="wp-caption-text">&quot;I could really use a cold one! Anyone else down for the fresh taste of the Rockies?&quot;</p></div>
<p>2. Brands will embrace the new emphasis on social interactions, sometimes to extremes &#8211; think robots you can hang out with in bars who casually suggest Miller at every opportunity.</p>
<p>3. 90s fashions will dominate. No, not those 90s. The <a href="http://www.nytimes.com/2009/11/12/fashion/12CODES.html?_r=1">other 90s</a>.</p>
<p>4. We&#8217;ll finally get a space elevator. It&#8217;ll be made out of carbon nanotubes. It&#8217;ll be 100% privately funded.</p>
<p>5. Near the end of the decade, the whole &#8220;<a href="http://transmogrifant.com/2009/11/18/the-conversation-economy-part-2-there-is-no-conversation-economy/">authenticity</a>&#8221; thing will be played and we&#8217;ll want fake stuff again.</p>
<p>6. Nanotech will be used for evil. Also, good. Also, marketing.</p>
<p><img class="alignright size-medium wp-image-866" title="MarsFace" src="http://transmogrifant.com/wp-content/uploads/2009/11/MarsFace-300x300.jpg" alt="MarsFace" width="240" height="240" />7. We&#8217;ll discover conclusive evidence of life on a another planet. It will be related to us.</p>
<p>8. There will be fewer, and less deadly wars, thanks in large part to communication between citizens via the internet.</p>
<p>9. <a href="http://transmogrifant.com/tag/social-gaming/">Social games</a> and <a href="http://transmogrifant.com/tag/gestural-interface/">gestural user interfaces</a> will totally pwn traditional consoles and controllers, annoying some but finally making the industry &#8220;<a href="http://transmogrifant.com/2009/11/20/what-would-a-creative-brief-for-a-video-game-look-like/">culturally relevant</a>&#8221; via deep, meaningful interactions. Later in the decade, the cool kids will finally get into console games for the retro factor. Irony will win the day.</p>
<p>10. Social media, geotagging, augmented reality, security concerns and chronic over-sharing will join forces to completely destroy what little privacy we had left. Surprisingly few people will complain.</p>
<p>And to the last ten years: good riddance, I hope you burn in hell.</p>
<p>Happy Thanksgiving!</p>
<p style="text-align: center;"><img class="size-full wp-image-424 aligncenter" title="turkopus2" src="http://transmogrifant.com/wp-content/uploads/2009/11/turkopus2.png" alt="turkopus2" width="164" height="150" /></p>
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		<title>The conversation economy, part 2: there is no conversation economy</title>
		<link>http://transmogrifant.com/2009/11/18/the-conversation-economy-part-2-there-is-no-conversation-economy/</link>
		<comments>http://transmogrifant.com/2009/11/18/the-conversation-economy-part-2-there-is-no-conversation-economy/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 19:16:04 +0000</pubDate>
		<dc:creator>Thea Kinyon</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[conversation economy]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[experience design]]></category>
		<category><![CDATA[experience economy]]></category>
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		<guid isPermaLink="false">http://transmogrifant.com/?p=823</guid>
		<description><![CDATA[I was wrong. As it turns out, conversations are just another kind of experience. I will now be using the term &#8220;experience economy&#8221;. I like it better. Joseph Pine on what consumers want &#124; Video on TED.com.]]></description>
			<content:encoded><![CDATA[<p>I was wrong. As it turns out, conversations are just another kind of experience. I will now be using the term &#8220;experience economy&#8221;.</p>
<p>I like it better.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="446" height="326" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="wmode" value="transparent" /><param name="bgColor" value="#ffffff" /><param name="flashvars" value="vu=http://video.ted.com/talks/dynamic/JosephPine_2004-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/JosephPine-2004.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=434&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=joseph_pine_on_what_consumers_want;year=2004;theme=what_makes_us_happy;theme=unconventional_explanations;theme=not_business_as_usual;event=TED2004;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" /><param name="src" value="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" /><param name="bgcolor" value="#ffffff" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="446" height="326" src="http://video.ted.com/assets/player/swf/EmbedPlayer.swf" flashvars="vu=http://video.ted.com/talks/dynamic/JosephPine_2004-medium.flv&amp;su=http://images.ted.com/images/ted/tedindex/embed-posters/JosephPine-2004.embed_thumbnail.jpg&amp;vw=432&amp;vh=240&amp;ap=0&amp;ti=434&amp;introDuration=16500&amp;adDuration=4000&amp;postAdDuration=2000&amp;adKeys=talk=joseph_pine_on_what_consumers_want;year=2004;theme=what_makes_us_happy;theme=unconventional_explanations;theme=not_business_as_usual;event=TED2004;&amp;preAdTag=tconf.ted/embed;tile=1;sz=512x288;" bgcolor="#ffffff" wmode="transparent" allowfullscreen="true"></embed></object><br />
<a href="http://www.ted.com/index.php/talks/joseph_pine_on_what_consumers_want.html">Joseph Pine on what consumers want | Video on TED.com</a>.</p>
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		<title>Augmented reality gets fun and sexy in SF</title>
		<link>http://transmogrifant.com/2009/11/13/augmented-reality-gets-fun-and-sexy-in-sf/</link>
		<comments>http://transmogrifant.com/2009/11/13/augmented-reality-gets-fun-and-sexy-in-sf/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 22:22:16 +0000</pubDate>
		<dc:creator>Thea Kinyon</dc:creator>
				<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[experience design]]></category>
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		<guid isPermaLink="false">http://transmogrifant.com/?p=581</guid>
		<description><![CDATA[The Give Me More augmented reality showcase at swissnex. We checked it out, got wasted and took some crappy cell phone pictures for you. You're welcome.]]></description>
			<content:encoded><![CDATA[<p>Imagine if you could go back in time to some exhibit on this awesome new thing people are doing with computers where you have a little bar and it pushes a little dot across the screen and then another bar pushes it back. And it seems really awesome and everything, but you can just tell that this is only beginning of a new technology and these fools have no idea where that crap is gonna be in five years. Neither do you &#8211; but you&#8217;re pretty sure it&#8217;ll be faster, prettier, and more relevant. Now imagine the exhibit is full of Swiss art students with free chardonnay and AR instead of Pong and you&#8217;ve got the Give Me More augmented reality showcase at swissnex last night.</p>
<p>We checked it out, got wasted and took some crappy cell phone pictures for you. You&#8217;re welcome.</p>
<p><img class="size-medium wp-image-587 alignnone" title="Gary and Thea drinking with some augmented reality clouds" src="http://transmogrifant.com/wp-content/uploads/2009/11/Photo-0209-300x240.jpg" alt="The clouds aren't actually there." width="300" height="240" /></p>
<p>This was a a basic AR/projector setup that let you interact with some floating clouds. It was strangely calming, and made us really, really wish we had a projector at home. Clouds or no.</p>
<p><img class="alignnone size-medium wp-image-589" title="Sophie with some augmented reality rain falling on her " src="http://transmogrifant.com/wp-content/uploads/2009/11/Photo-0204-281x300.jpg" alt="Sophie with some augmented reality rain falling on her " width="281" height="300" /></p>
<p>T-shirts that do stuff ftw. Imagine the secret T-shirt messages you could program into a mobile app that does this.</p>
<p><img class="alignnone size-medium wp-image-582" title="Camille Scherrer's Le Monde des Montagnes" src="http://transmogrifant.com/wp-content/uploads/2009/11/Photo-0214-300x238.jpg" alt="Camille Scherrer's Le Monde des Montagnes" width="300" height="238" /></p>
<p><a href="http://www.chipchip.ch/diplome/diplome.html">Le monde des montagnes</a>, a freaking adorable book by <a href="http://www.madameloan.com/jobs/portraits/MM/camille_scherrer02_bis.jpg">Camille Scherrer</a>, 25 year-old adorable European AR nerd, made me wish I could read French. Also, speak it enough to be witty and impress her.</p>
<p><img class="alignnone size-medium wp-image-584" title="Camille Scherrer's Le monde des montagnes" src="http://transmogrifant.com/wp-content/uploads/2009/11/Photo-0212-300x240.jpg" alt="Camille Scherrer's Le monde des montagnes" width="300" height="240" /></p>
<p>No seriously, the book is CUTE.</p>
<p><img class="alignnone size-medium wp-image-636" title="&quot;Cashback&quot; is augmented reality fun with money" src="http://transmogrifant.com/wp-content/uploads/2009/11/Photo-0202-300x240.jpg" alt="&quot;Cashback&quot; is augmented reality fun with money" width="300" height="240" /></p>
<p>I promised sexy didn&#8217;t I? You pop a euro on this thing and a stripper shows up. <a href="http://www.epfl-ecal-lab.ch/webdav/site/epflecallab/shared/cashback_video_LOW.mov">Check out the video.</a></p>
<p>In conclusion, awesome job <a href="http://www.epfl-ecal-lab.ch/page36842.html">swissnex and everyone else involved</a>, thanks for the booze, and I can&#8217;t wait to see what these artists are doing in five years. Just promise me it won&#8217;t be <a href="http://en.wikipedia.org/wiki/Video_Olympics">Video Olympics</a>.</p>
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		<title>Is augmented reality &#8220;overblown&#8221;?</title>
		<link>http://transmogrifant.com/2009/11/03/is-augmented-reality-overblown/</link>
		<comments>http://transmogrifant.com/2009/11/03/is-augmented-reality-overblown/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 18:39:46 +0000</pubDate>
		<dc:creator>Thea Kinyon</dc:creator>
				<category><![CDATA[augmented reality]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=307</guid>
		<description><![CDATA[Chris Dannen of Fast Company argued yesterday that "Augmented Reality Is Overblown". Dems fightin words, Chris.]]></description>
			<content:encoded><![CDATA[<p>Chris Dannen of Fast Company argued yesterday that <a href="http://www.fastcompany.com/blog/chris-dannen/techwatch/put-your-phone-down-augmented-reality-overblown?partner=rss">&#8220;Augmented Reality Is Overblown&#8221;</a>.</p>
<p>Dems fightin words, Chris.</p>
<p><strong>Why AR maps are not overblown:</strong></p>
<p>I think Dannen has seriously underestimated the usefulness of AR maps, and forgotten the alternative that &#8220;the masses&#8221; are still actually using: paper maps. Remember those? You have to find out where you are <em>on the map</em> before the map can tell you jack.</p>
<div class="wp-caption alignnone" style="width: 390px"><img title="businessman lost in feild using map" src="http://www.istockphoto.com/file_thumbview_approve/8468780/2/istockphoto_8468780-businessman-lost-in-field-using-map.jpg" alt="business man lost in feild using map Lol. Stock photos ftw." width="380" height="253" /><p class="wp-caption-text">&quot;business man lost in feild using map&quot; Lol. Stock photos ftw.</p></div>
<p><strong>Why AR games are not overblown:<br />
</strong></p>
<p>Forget <a href="http://singularityhub.com/2009/06/19/augmented-reality-is-full-of-zombies/">back-pain inducing tabletop print-out crap</a>. AR mobile games are no more awkward than any of the trillion or so other mobile games out there now. They will be overlaid on your coworkers, the bus, the plane and the line at the DMV. They will be casual. They will be social. They will be addictive. They will be funny, exciting, innovative &#8211; and yes a lot of them will suck. A lot of everything sucks.</p>
<p><strong>Why the potential of AR is not overblown:</strong></p>
<p>Look around you. No seriously, take a second and just give it a glance. <strong>Something in your vicinity right now has a question attached to it.</strong> &#8220;When is that construction site going to be finished?&#8221; &#8220;When is that library book due?&#8221; &#8220;How often should I be watering that plant?&#8221; &#8220;How do you say &#8216;fork&#8217; in Mandarin?&#8221; &#8220;Are these people even speaking Mandarin?&#8221; &#8220;Where can I buy another chair exactly like this one?&#8221; &#8220;What the hell is that new guy&#8217;s name again?&#8221; Some of these questions can be answered easily with a quick internet search. Some of them require recognition software. <strong>All of them could be instantly answered with AR.</strong></p>
<p><strong>So why aren&#8217;t &#8220;the masses&#8221; excited about AR?</strong></p>
<p>Guess what? &#8220;The masses&#8221; don&#8217;t get excited about tech buzzwords. They never have and they never will. For &#8220;the masses&#8221; to get excited, it would have to be called &#8220;augmented reality of mass destruction&#8221; or &#8220;swine augmented reality flu&#8221;. &#8220;The masses&#8221; don&#8217;t even know <a href="http://googleblog.blogspot.com/2009/10/what-is-browser.html">what a browser is</a>. All they care about are the parts that are relevant to them. If you want to find out if someone likes TV, you don&#8217;t ask their opinion on cathode ray tubes. You ask them what they thought of the season finale of Lost. The same goes for AR: make a program that&#8217;s relevant to them (go on, you can do it,) and ask about that.</p>
<p>In the meantime, try offering ideas in addition to criticism.</p>
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