Tag Archives: brainstorming

Wired for iPad: really exciting for advertisers, kinda meh for everyone else

iPad magazines are every ad creative's wet dream. Also, apparently, some kind of electronic magazine.
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DNA, designer

Whatever project you're working on now has one basic goal in common with DNA.
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The copywriter/art director team for the digital ad agency

Can we make the old team dynamic apply to the unique challenges of digital?
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Designers, ask yourself: “What would bacteria do?”

Two geeks, after nine hours in the air, one missed connecting flight home, and two Coronas, stuck in Calgary. Someone, inevitably, brings up programmable nanotech.
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What would a creative brief for a video game look like?

Advertising creative briefs (good ones anyway,) are an extremely effective starting point for a successful, relevant project. A brief for a video game should be the same thing.
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An apology to every manager I ever had

I’ve worked on videogames for the past nine years and on every one of these projects, scheduling was a fundamental issue. Maybe you’ve been there too; where it feels like there are two shifts. During the daytime shift, people talk about stuff and during the night shift (ooh taco truck tonight!) the people who talked […]
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How the morons in 2012 should have tried to save humanity instead of the retarded crap they did instead

Predictably, one guy sees it all coming and tries to do the right thing. He fails horribly. Here's what he should have done instead.
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