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	<title>TRANSMOGRIFANT &#187; brainstorming</title>
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	<link>http://transmogrifant.com</link>
	<description>The dark alley where creativity and usability exchange black market goods</description>
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		<title>Wired for iPad: really exciting for advertisers, kinda meh for everyone else</title>
		<link>http://transmogrifant.com/2010/06/03/wired-for-ipad-a-review-of-the-first-imagazine-i-actually-bothered-to-purchase/</link>
		<comments>http://transmogrifant.com/2010/06/03/wired-for-ipad-a-review-of-the-first-imagazine-i-actually-bothered-to-purchase/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 08:48:17 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[data driven design]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[dynamic typography]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[user interface]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1680</guid>
		<description><![CDATA[iPad magazines are every ad creative's wet dream. Also, apparently, some kind of electronic magazine.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2010/06/03/wired-for-ipad-a-review-of-the-first-imagazine-i-actually-bothered-to-purchase/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DNA, designer</title>
		<link>http://transmogrifant.com/2010/03/17/dna-designer/</link>
		<comments>http://transmogrifant.com/2010/03/17/dna-designer/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 03:45:38 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[biology]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[user-generated content]]></category>
		<category><![CDATA[video games]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1589</guid>
		<description><![CDATA[Whatever project you're working on now has one basic goal in common with DNA.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The copywriter/art director team for the digital ad agency</title>
		<link>http://transmogrifant.com/2010/02/16/the-copywriterart-director-team-for-the-digital-ad-agency/</link>
		<comments>http://transmogrifant.com/2010/02/16/the-copywriterart-director-team-for-the-digital-ad-agency/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 17:47:07 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[old media]]></category>
		<category><![CDATA[user interface]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1456</guid>
		<description><![CDATA[Can we make the old team dynamic apply to the unique challenges of digital?]]></description>
		<wfw:commentRss>http://transmogrifant.com/2010/02/16/the-copywriterart-director-team-for-the-digital-ad-agency/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Designers, ask yourself: &#8220;What would bacteria do?&#8221;</title>
		<link>http://transmogrifant.com/2010/01/09/designers-ask-yourself-what-would-bacteria-do/</link>
		<comments>http://transmogrifant.com/2010/01/09/designers-ask-yourself-what-would-bacteria-do/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 18:34:04 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[uncategorized]]></category>
		<category><![CDATA[biomorphic]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[nanotech]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1172</guid>
		<description><![CDATA[Two geeks, after nine hours in the air, one missed connecting flight home, and two Coronas, stuck in Calgary. Someone, inevitably, brings up programmable nanotech. ]]></description>
		<wfw:commentRss>http://transmogrifant.com/2010/01/09/designers-ask-yourself-what-would-bacteria-do/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What would a creative brief for a video game look like?</title>
		<link>http://transmogrifant.com/2009/11/20/what-would-a-creative-brief-for-a-video-game-look-like/</link>
		<comments>http://transmogrifant.com/2009/11/20/what-would-a-creative-brief-for-a-video-game-look-like/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 23:31:15 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[making]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=844</guid>
		<description><![CDATA[Advertising creative briefs (good ones anyway,) are an extremely effective starting point for a successful, relevant project. A brief for a video game should be the same thing.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2009/11/20/what-would-a-creative-brief-for-a-video-game-look-like/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>An apology to every manager I ever had</title>
		<link>http://transmogrifant.com/2009/11/17/an-apology-to-every-manager-i-ever-had/</link>
		<comments>http://transmogrifant.com/2009/11/17/an-apology-to-every-manager-i-ever-had/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 06:16:46 +0000</pubDate>
		<dc:creator>Gary Boodhoo</dc:creator>
				<category><![CDATA[games]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[macro-organism]]></category>
		<category><![CDATA[making]]></category>
		<category><![CDATA[Processing]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=767</guid>
		<description><![CDATA[I&#8217;ve worked on videogames for the past nine years and on every one of these projects, scheduling was a fundamental issue. Maybe you&#8217;ve been there too; where it feels like there are two shifts. During the daytime shift, people talk about stuff and during the night shift (ooh taco truck tonight!) the people who talked [...]]]></description>
		<wfw:commentRss>http://transmogrifant.com/2009/11/17/an-apology-to-every-manager-i-ever-had/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>How the morons in 2012 should have tried to save humanity instead of the retarded crap they did instead</title>
		<link>http://transmogrifant.com/2009/11/15/how-the-morons-in-2012-should-have-tried-to-save-humanity-instead-of-the-retarded-crap-they-did-instead/</link>
		<comments>http://transmogrifant.com/2009/11/15/how-the-morons-in-2012-should-have-tried-to-save-humanity-instead-of-the-retarded-crap-they-did-instead/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 05:25:19 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[uncategorized]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[macro-organism]]></category>
		<category><![CDATA[open source]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=748</guid>
		<description><![CDATA[Predictably, one guy sees it all coming and tries to do the right thing. He fails horribly. Here's what he should have done instead.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2009/11/15/how-the-morons-in-2012-should-have-tried-to-save-humanity-instead-of-the-retarded-crap-they-did-instead/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>4 drugs that should be legalized if necessary and used for brainstorming</title>
		<link>http://transmogrifant.com/2009/11/14/why-some-drugs-should-be-legalized-and-used-for-brainstorming/</link>
		<comments>http://transmogrifant.com/2009/11/14/why-some-drugs-should-be-legalized-and-used-for-brainstorming/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 08:45:33 +0000</pubDate>
		<dc:creator>Gary Boodhoo</dc:creator>
				<category><![CDATA[process]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[habits]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=519</guid>
		<description><![CDATA[I have a confession. It felt amazing when my hand brushed against yours - in a totally nonsexual way.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2009/11/14/why-some-drugs-should-be-legalized-and-used-for-brainstorming/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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