Tag Archives: brand engagement

How outsourced content could save magazines and piss off a lot of content writers

By Thea Kinyon | Published: February 22, 2010

Is the shift from branded content to contented brand really practical?

Also tagged advertising, content, old media, thoughts | Leave a comment

Every other unboxing video ever has just been totally pwned by ninjas

By Thea Kinyon | Published: January 19, 2010

It's a video with ninjas. Just freakin click it.

Also tagged advertising, entertainment, ninjas, user-generated content, viral marketing | 2 Comments

Stuff we make makes stuff more fun.

By Thea Kinyon | Published: December 11, 2009

Games that people are still playing after decades have something in common: user-generated content.

Also tagged creativity, social gaming, social media, suggestions, user-generated content, video games, viral marketing, web design, zynga | 1 Comment

11 ways haptics will rock your digital world

By Thea Kinyon | Published: December 5, 2009

And by "rock" I mean make it feel tingly.

Also tagged advertising, augmented reality, dynamic typography, entertainment, experience design, fashion, haptics, pointing devices, suggestions, user interface, video games | 1 Comment

10 predictions for the next decade

By Thea Kinyon | Published: November 26, 2009

Space elevator? World peace? Robot brand ambassadors? Remember - you saw it here first.

Also tagged 2012, advertising, augmented reality, conversation economy, creativity, culture, experience economy, fashion, gestural interface, habits, identity, macro-organism, predictions, retail, social gaming, social media, thoughts, user interface, video games | 5 Comments

The conversation economy, part 2: there is no conversation economy

By Thea Kinyon | Published: November 18, 2009

I was wrong. As it turns out, conversations are just another kind of experience. I will now be using the term “experience economy”. I like it better. Joseph Pine on what consumers want | Video on TED.com.

Also tagged advertising, augmented reality, conversation economy, culture, entertainment, experience design, experience economy, social gaming, social media, user interface, user-generated content, video games, web design | 2 Comments

NASA MMOG looks like serious brand egagement win

By Thea Kinyon | Published: November 14, 2009

Despite being unfortunately described as "the America’s Army of STEM education", I have high hopes for NASA's upcoming moon base MMOG.

Also tagged education, MMOG, NASA, video games | 1 Comment

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