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	<title>TRANSMOGRIFANT &#187; brand engagement</title>
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	<link>http://transmogrifant.com</link>
	<description>The dark alley where creativity and usability exchange black market goods</description>
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		<item>
		<title>How to write copy (and why no one should get paid for it)</title>
		<link>http://transmogrifant.com/2010/07/13/how-to-write-copy-and-why-no-one-should-get-paid-for-it/</link>
		<comments>http://transmogrifant.com/2010/07/13/how-to-write-copy-and-why-no-one-should-get-paid-for-it/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 08:07:18 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[content writing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[entertainment]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1736</guid>
		<description><![CDATA[Number 3: Don't be afraid to tell grammar to suck itself.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to use a blog to turn your monstrosity of a website into something nice</title>
		<link>http://transmogrifant.com/2010/03/17/how-to-use-a-blog-to-turn-your-monstrosity-of-a-website-into-something-nice/</link>
		<comments>http://transmogrifant.com/2010/03/17/how-to-use-a-blog-to-turn-your-monstrosity-of-a-website-into-something-nice/#comments</comments>
		<pubDate>Wed, 17 Mar 2010 23:23:04 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[content management]]></category>
		<category><![CDATA[data driven design]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1574</guid>
		<description><![CDATA[You have a buttload of information and it's only getting harder and harder for the people who need it most to find. Here's a quick and dirty solution.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2010/03/17/how-to-use-a-blog-to-turn-your-monstrosity-of-a-website-into-something-nice/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How outsourced content could save magazines and piss off a lot of content writers</title>
		<link>http://transmogrifant.com/2010/02/22/how-outsourced-content-could-save-magazines-and-piss-off-a-lot-of-content-writers/</link>
		<comments>http://transmogrifant.com/2010/02/22/how-outsourced-content-could-save-magazines-and-piss-off-a-lot-of-content-writers/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 08:25:08 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[old media]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1490</guid>
		<description><![CDATA[Is the shift from branded content to contented brand really practical?]]></description>
		<wfw:commentRss>http://transmogrifant.com/2010/02/22/how-outsourced-content-could-save-magazines-and-piss-off-a-lot-of-content-writers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Every other unboxing video ever has just been totally pwned by ninjas</title>
		<link>http://transmogrifant.com/2010/01/19/every-other-unboxing-video-ever-has-just-been-totally-pwned-by-ninjas/</link>
		<comments>http://transmogrifant.com/2010/01/19/every-other-unboxing-video-ever-has-just-been-totally-pwned-by-ninjas/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 03:56:31 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[ninjas]]></category>
		<category><![CDATA[user-generated content]]></category>
		<category><![CDATA[viral marketing]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1217</guid>
		<description><![CDATA[It's a video with ninjas. Just freakin click it.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2010/01/19/every-other-unboxing-video-ever-has-just-been-totally-pwned-by-ninjas/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Stuff we make makes stuff more fun.</title>
		<link>http://transmogrifant.com/2009/12/11/how-user-generated-noun-makes-plural-noun-more-adjective/</link>
		<comments>http://transmogrifant.com/2009/12/11/how-user-generated-noun-makes-plural-noun-more-adjective/#comments</comments>
		<pubDate>Sat, 12 Dec 2009 05:32:50 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[uncategorized]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[social gaming]]></category>
		<category><![CDATA[user-generated content]]></category>
		<category><![CDATA[video games]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[zynga]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=939</guid>
		<description><![CDATA[Games that people are still playing after decades have something in common: user-generated content.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2009/12/11/how-user-generated-noun-makes-plural-noun-more-adjective/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>11 ways haptics will rock your digital world</title>
		<link>http://transmogrifant.com/2009/12/05/11-ways-haptics-will-rock-your-digital-world/</link>
		<comments>http://transmogrifant.com/2009/12/05/11-ways-haptics-will-rock-your-digital-world/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 08:52:31 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[dynamic typography]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[haptics]]></category>
		<category><![CDATA[pointing devices]]></category>
		<category><![CDATA[user interface]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=898</guid>
		<description><![CDATA[And by "rock" I mean make it feel tingly.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2009/12/05/11-ways-haptics-will-rock-your-digital-world/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>10 predictions for the next decade</title>
		<link>http://transmogrifant.com/2009/11/26/10-predictions-for-the-next-decade/</link>
		<comments>http://transmogrifant.com/2009/11/26/10-predictions-for-the-next-decade/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 19:28:57 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[conversation economy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[experience economy]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[gestural interface]]></category>
		<category><![CDATA[habits]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[macro-organism]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[social gaming]]></category>
		<category><![CDATA[user interface]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=858</guid>
		<description><![CDATA[Space elevator? World peace? Robot brand ambassadors? Remember - you saw it here first.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2009/11/26/10-predictions-for-the-next-decade/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>The conversation economy, part 2: there is no conversation economy</title>
		<link>http://transmogrifant.com/2009/11/18/the-conversation-economy-part-2-there-is-no-conversation-economy/</link>
		<comments>http://transmogrifant.com/2009/11/18/the-conversation-economy-part-2-there-is-no-conversation-economy/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 19:16:04 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[process]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[conversation economy]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[experience economy]]></category>
		<category><![CDATA[social gaming]]></category>
		<category><![CDATA[user interface]]></category>
		<category><![CDATA[user-generated content]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=823</guid>
		<description><![CDATA[I was wrong. As it turns out, conversations are just another kind of experience. I will now be using the term &#8220;experience economy&#8221;. I like it better. Joseph Pine on what consumers want &#124; Video on TED.com.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2009/11/18/the-conversation-economy-part-2-there-is-no-conversation-economy/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>NASA MMOG looks like serious brand egagement win</title>
		<link>http://transmogrifant.com/2009/11/14/nasa-mmog-looks-like-serious-brand-egagement-win/</link>
		<comments>http://transmogrifant.com/2009/11/14/nasa-mmog-looks-like-serious-brand-egagement-win/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 18:33:11 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[uncategorized]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[MMOG]]></category>
		<category><![CDATA[NASA]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=667</guid>
		<description><![CDATA[Despite being unfortunately described as "the America’s Army of STEM education", I have high hopes for NASA's upcoming moon base MMOG.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2009/11/14/nasa-mmog-looks-like-serious-brand-egagement-win/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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