Tag Archives: brand engagement

The conversation economy, part 2: there is no conversation economy

By Thea | Published: November 18, 2009
I was wrong. As it turns out, conversations are just another kind of experience. I will now be using the term “experience economy”. I like it better. Joseph Pine on what consumers want | Video on TED.com.
Posted in advertising, augmented reality, Experience Design, games, process, social media, web design | Also tagged , , , , , , , , | 3 Comments

NASA MMOG looks like serious brand egagement win

By Thea | Published: November 14, 2009
Despite being unfortunately described as "the America’s Army of STEM education", I have high hopes for NASA's upcoming moon base MMOG.
Posted in uncategorized | Also tagged , , , | 1 Comment