Tag Archives: content writing

Rich language: when words become more than letters

What's the difference between wireless communication and telepathy? Buttons.
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How to write copy (and why no one should get paid for it)

Number 3: Don't be afraid to tell grammar to suck itself.
Posted in advertising, process | Also tagged , , , | 1 Comment

A copywriter goes back to school for web design. Hilarity ensues.

You've got a perfectly good career. What do you think you're doing? Also, you suck at this.
Posted in advertising, web design | Also tagged , , , , , | 1 Comment

Why engagement is a sucky goal for a landing page

Problems arise when the "why" of a design differs from the "why" of the project as a whole.
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Better, free way to write content directly on top of any design: FOUND

Thea's personal vendetta against using spreadsheets to write content continues.
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How to use Preview to develop content

Please for the love of god stop using spreadsheets for content development.
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