Tag Archives: making

Why engagement is a sucky goal for a landing page

Problems arise when the "why" of a design differs from the "why" of the project as a whole.
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Better, free way to write content directly on top of any design: FOUND

Thea's personal vendetta against using spreadsheets to write content continues.
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5 industry bloggers I would love to have a drink with

Yes, I know I actually spend more time reading my own blog than anyone else's because I'm a self-absorbed egomaniac copywriter. But you should still check these guys out.
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What would a creative brief for a video game look like?

Advertising creative briefs (good ones anyway,) are an extremely effective starting point for a successful, relevant project. A brief for a video game should be the same thing.
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An apology to every manager I ever had

I’ve worked on videogames for the past nine years and on every one of these projects, scheduling was a fundamental issue. Maybe you’ve been there too; where it feels like there are two shifts. During the daytime shift, people talk about stuff and during the night shift (ooh taco truck tonight!) the people who talked […]
Posted in games, process | Also tagged , , , , | 6 Comments