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	<title>TRANSMOGRIFANT &#187; retail</title>
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	<link>http://transmogrifant.com</link>
	<description>The dark alley where creativity and usability exchange black market goods</description>
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		<item>
		<title>Wired for iPad: really exciting for advertisers, kinda meh for everyone else</title>
		<link>http://transmogrifant.com/2010/06/03/wired-for-ipad-a-review-of-the-first-imagazine-i-actually-bothered-to-purchase/</link>
		<comments>http://transmogrifant.com/2010/06/03/wired-for-ipad-a-review-of-the-first-imagazine-i-actually-bothered-to-purchase/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 08:48:17 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[brainstorming]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[data driven design]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[dynamic typography]]></category>
		<category><![CDATA[entertainment]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[user interface]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1680</guid>
		<description><![CDATA[iPad magazines are every ad creative's wet dream. Also, apparently, some kind of electronic magazine.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2010/06/03/wired-for-ipad-a-review-of-the-first-imagazine-i-actually-bothered-to-purchase/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Experience Points Economy</title>
		<link>http://transmogrifant.com/2010/03/01/the-experience-points-economy/</link>
		<comments>http://transmogrifant.com/2010/03/01/the-experience-points-economy/#comments</comments>
		<pubDate>Mon, 01 Mar 2010 17:30:48 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[The Future]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[experience economy]]></category>
		<category><![CDATA[macro-organism]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[social gaming]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=1505</guid>
		<description><![CDATA[Experience points are quickly becoming as valuable as real money. What happens when they exceed it?]]></description>
		<wfw:commentRss>http://transmogrifant.com/2010/03/01/the-experience-points-economy/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>The best advertising doesn&#8217;t sell. It makes stuff better.</title>
		<link>http://transmogrifant.com/2009/12/19/the-best-advertising-doesnt-sell-it-makes-shit-better/</link>
		<comments>http://transmogrifant.com/2009/12/19/the-best-advertising-doesnt-sell-it-makes-shit-better/#comments</comments>
		<pubDate>Sat, 19 Dec 2009 21:04:43 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[experience economy]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=954</guid>
		<description><![CDATA[Advertising sucks. The ads you think don't suck have parts that aren't advertising, and those are the parts that don't suck.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2009/12/19/the-best-advertising-doesnt-sell-it-makes-shit-better/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 ways to improve the Christmas user experience</title>
		<link>http://transmogrifant.com/2009/12/07/7-ways-i-would-improve-the-christmas-user-experience/</link>
		<comments>http://transmogrifant.com/2009/12/07/7-ways-i-would-improve-the-christmas-user-experience/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 19:08:42 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[uncategorized]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[personalized ads]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=908</guid>
		<description><![CDATA[If Facebook ads know that I love cupcakes, it can't be that hard to figure out what frakking holiday I celebrate. ]]></description>
		<wfw:commentRss>http://transmogrifant.com/2009/12/07/7-ways-i-would-improve-the-christmas-user-experience/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Square and the Death of Cash</title>
		<link>http://transmogrifant.com/2009/12/02/square-and-the-death-of-cash/</link>
		<comments>http://transmogrifant.com/2009/12/02/square-and-the-death-of-cash/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 18:57:10 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[Experience Design]]></category>
		<category><![CDATA[uncategorized]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[user interface]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=886</guid>
		<description><![CDATA[Square, as well as being amazingly convenient-sounding and brilliantly obvious, looks like it might also be the herald of the eventual, necessary, death of cash.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2009/12/02/square-and-the-death-of-cash/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>10 predictions for the next decade</title>
		<link>http://transmogrifant.com/2009/11/26/10-predictions-for-the-next-decade/</link>
		<comments>http://transmogrifant.com/2009/11/26/10-predictions-for-the-next-decade/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 19:28:57 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[brand engagement]]></category>
		<category><![CDATA[conversation economy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[experience economy]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[gestural interface]]></category>
		<category><![CDATA[habits]]></category>
		<category><![CDATA[identity]]></category>
		<category><![CDATA[macro-organism]]></category>
		<category><![CDATA[predictions]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[social gaming]]></category>
		<category><![CDATA[user interface]]></category>
		<category><![CDATA[video games]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=858</guid>
		<description><![CDATA[Space elevator? World peace? Robot brand ambassadors? Remember - you saw it here first.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2009/11/26/10-predictions-for-the-next-decade/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Retail for Airports</title>
		<link>http://transmogrifant.com/2009/10/14/retail-for-airports/</link>
		<comments>http://transmogrifant.com/2009/10/14/retail-for-airports/#comments</comments>
		<pubDate>Thu, 15 Oct 2009 06:23:51 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[web design]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=54</guid>
		<description><![CDATA[Besides having a rad website, this project &#8211; called planeshop for obvious reasons &#8211; caught my attention yesterday. The main thing that got me thinking is their goal that, ideally, the shop will be something new every time you go to the airport. Surprise ftw. Why aren&#8217;t more places/websites/videogames/hairstyles like this? via Leo Burnett.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2009/10/14/retail-for-airports/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Vodka tonic, on the surface.&#8221;</title>
		<link>http://transmogrifant.com/2009/10/02/vodka-tonic-on-the-surface/</link>
		<comments>http://transmogrifant.com/2009/10/02/vodka-tonic-on-the-surface/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 06:30:31 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[uncategorized]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=24</guid>
		<description><![CDATA[Just so you know, I still feel the same way about icky public touchscreens. But I have to admit it might be nice to not have to squeeze through 18 sweaty drunk people to get my order in. Metromix sneaks a look at Madpoison Lounge from madpoison on Vimeo. Thanks to ReadWrite Start.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2009/10/02/vodka-tonic-on-the-surface/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Imagine a world where everything fits right. And matches.</title>
		<link>http://transmogrifant.com/2009/09/29/imagine-a-world-where-everything-fits-right-and-matches/</link>
		<comments>http://transmogrifant.com/2009/09/29/imagine-a-world-where-everything-fits-right-and-matches/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 09:29:12 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=16</guid>
		<description><![CDATA[Take that, stupid Ikea coffee table that I'm always stubbing my toe on.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2009/09/29/imagine-a-world-where-everything-fits-right-and-matches/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>PayPal&#8217;s convenient, yet germaphobically horrifying vision of the future.</title>
		<link>http://transmogrifant.com/2009/09/29/paypals-convenient-yet-germaphobically-horrifying-vision-of-the-future/</link>
		<comments>http://transmogrifant.com/2009/09/29/paypals-convenient-yet-germaphobically-horrifying-vision-of-the-future/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 09:28:58 +0000</pubDate>
		<dc:creator>Thea</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://transmogrifant.com/?p=14</guid>
		<description><![CDATA[I already use hand sanitizer after looking at the 38 Geary. Movie posters that have probably been pissed on are not going to be my preferred point of sale.]]></description>
		<wfw:commentRss>http://transmogrifant.com/2009/09/29/paypals-convenient-yet-germaphobically-horrifying-vision-of-the-future/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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