Tag Archives: strategy

Why engagement is a sucky goal for a landing page

Problems arise when the "why" of a design differs from the "why" of the project as a whole.
Posted in advertising, Experience Design, process, web design | Also tagged , , , , | Leave a comment

DNA, designer

Whatever project you're working on now has one basic goal in common with DNA.
Posted in advertising, Experience Design, games, process, social media, web design | Also tagged , , , , , , , | Leave a comment

What would a creative brief for a video game look like?

Advertising creative briefs (good ones anyway,) are an extremely effective starting point for a successful, relevant project. A brief for a video game should be the same thing.
Posted in advertising, games, process | Also tagged , , , , , | 4 Comments

4 drugs that should be legalized if necessary and used for brainstorming

I have a confession. It felt amazing when my hand brushed against yours - in a totally nonsexual way.
Posted in process | Also tagged , , | 3 Comments

Creating the right environment for life

What do viral marketing, social gaming and biology have in common?
Posted in advertising, games, social media | Also tagged , , | 3 Comments

Yahoo is doin it rong

1. Give up on search. Yeah, it makes me kinda sad, too. Search is just not your thing, Yahoo. Your thing is homepages.
Posted in social media, web design | Also tagged , | 1 Comment