Tag Archives: strategy
By Thea | Published: March 30, 2010
Problems arise when the "why" of a design differs from the "why" of the project as a whole.
By Thea | Published: March 17, 2010
Whatever project you're working on now has one basic goal in common with DNA.
By Thea | Published: November 20, 2009
Advertising creative briefs (good ones anyway,) are an extremely effective starting point for a successful, relevant project. A brief for a video game should be the same thing.
By Gary Boodhoo | Published: November 14, 2009
I have a confession. It felt amazing when my hand brushed against yours - in a totally nonsexual way.
By Thea | Published: October 30, 2009
What do viral marketing, social gaming and biology have in common?
By Thea | Published: October 26, 2009
1. Give up on search. Yeah, it makes me kinda sad, too. Search is just not your thing, Yahoo. Your thing is homepages.