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Tag Archives: video games
11 ways haptics will rock your digital world
And by "rock" I mean make it feel tingly.
Posted in advertising, augmented reality, Experience Design, games Also tagged brand engagement, dynamic typography, entertainment, fashion, haptics, pointing devices, user interface 1 Comment
What would a creative brief for a video game look like?
Advertising creative briefs (good ones anyway,) are an extremely effective starting point for a successful, relevant project. A brief for a video game should be the same thing.
Posted in advertising, games, process Also tagged brainstorming, creativity, culture, entertainment, making, strategy 4 Comments
The conversation economy, part 2: there is no conversation economy
I was wrong. As it turns out, conversations are just another kind of experience. I will now be using the term “experience economy”. I like it better. Joseph Pine on what consumers want | Video on TED.com.
An apology to every manager I ever had
I’ve worked on videogames for the past nine years and on every one of these projects, scheduling was a fundamental issue. Maybe you’ve been there too; where it feels like there are two shifts. During the daytime shift, people talk about stuff and during the night shift (ooh taco truck tonight!) the people who talked [...]
Posted in games, process Also tagged brainstorming, design, macro-organism, making, Processing 6 Comments
Why no one will ever care about the boring, complicated crap you’re working on
"Sesame Street was built around a single, breakthrough insight: that if you can hold the attention of children, you can educate them" - Malcolm Gladwell
Posted in advertising, Experience Design, games, web design Also tagged education, entertainment, web design 2 Comments
Stuff we make makes stuff more fun.