5 things I learned from New Mexico public schools in the 90s

Most of my opinions about public school are really just opinions about New Mexico public school in the 90s. I find myself going over these a lot when ranting about our public education system, so I’m going to write them out here in the hopes that I’ll never have to talk about them again. Read More »

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Can UX get my cat to water a houseplant?

The user: Felis Catus. We sometimes call him "Tibault."

This is the question I started out with. User experience is something I consider every day when trying to get people to do things they have no interest in, like give my company money, but can it go so far as to get a cat to do something he has no interest in – like caring for a houseplant? Fundamentally, he’s still a user, right? Read More »

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How is a social network like a laser?

The following is a guest post by Vik Sohal, co-founder of Pixelux Entertainment, the company that created Digital Molecular Matter.


Thea's interpretation of how a laser works.

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Rich language: when words become more than letters

Last night I took a cab out to the Cowell Theater in San Francisco to see Lera Boroditsky‘s Long Now talk, “How Language Shapes Thought.”
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User centered education, and why you’re not an astronaut

My husband and co-Transmogrifer Gary confessed to me that he didn’t give a crap about trigonometry until about a year ago when he was trying to solve an animation problem at a game studio. It drove home a point: as soon as something is relevant to what you’re interested in and has a clearly defined purpose – not something intangible like “getting an A” – it’s easier to learn and a hell of a lot more interesting. Considering this need first is a user centered approach. It made me wonder: why aren’t we taught like this from our first year in school? Read More »

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The article as art form

The first hints of a new art form: Nature's "The Human Genome at Ten" - a magazine special feature sold separately.

The first hints of a new art form: Nature's "The Human Genome at Ten" - a magazine special feature sold separately.

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How to write copy (and why no one should get paid for it)

When I got my first copywriting gig, I couldn’t believe I was actually getting paid to write. Only recently have I realized the full implications of this: society is massively illiterate. So today I decided to help solve the problem with all I have to offer: judgmental advice taken solely from my own experience. Read More »

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